Very few products on the Finnish market are as iconic and loved as the genuine Turku Sinappia mustard. General debate influenced the fact that the production of Turun Sinappia would return to Finland after several years of production abroad. Maustaja had the honour to take responsibility of this well-known product continuing its road of success with the same original recipe.
Turun Sinappia was to taste exactly like the original product, which was based on a recipe developed in 1948. The exact raw ingredients of the recipe have remained a secret from the very beginning, as well as has the exact texture of the seed raw ingredient.
A long and through product development project was initiated, during which time the products were polished up to standards in terms of flavour, appearance and texture. For Maustaja, this meant production and packaging machinery investments, numerous product development rounds and tastings with the customer. When the flavour was right, the production tests began.
Two years later, the product was just as it should be and it was ready for the shop shelves. In 2014, consumers were finally able to enjoy the familiar flavours. Turun Sinappia had returned home and it was, yet again, a Finnish product from start to finish.
Products are rarely purchased merely on the basis of colour. In case of Turun Sinappia, however, shopping lists may refer to green, red, black or blue mustard.
“Turun Sinappia was, yet again, a Finnish product from start to finish.”
There is always an exception to the rule, as is the case here, since an anniversary mustard in honour of Finland’s 100th anniversary was packaged in a glass jar. The Strong & Sweet (Väkevä & Makea) pair of flavours made such a good impression that the New Turun Juhlasinappi anniversary mustard continues its success after the anniversary year, so in addition to the familiar colour palette, remember to familiarise in this sweet new product.
Turun Sinappia was issued the Association for Finnish Work’s Key Flag Symbol on 29th October 2014. Turun Sinappia also celebrates its 70th anniversary in 2018.
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Quality guides our operations throughout the entire service concept. Our aim is for quality to be visible to our partners from the first contact to the launch of a new product, and in daily activities from ordering to delivery. The products’ good taste, and ensuring the topicality and competitiveness of the products are of utmost importance to us. A functioning ensemble and a good end result are always created in cooperation with our customers. Taste of quality describes the quality of our operations.
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